What's in a name?

Would a rose by any other name smell as sweet, dear readers?

I'm really just not sure.

Which is why it's been so difficult these past few days to muster up a name for the deli-cafe-bakery-coffee-shop that my friends and I are about to open on the downtown square of my little town.

Brainstorming feels like thunder in my head, rolling and rolling. Word associations, idea webs, puns, quips, idioms, similes, metaphors, literary genius . . . all leading towards, well, me having to reign myself back in, come back down to earth, and come up with something that small-town folks are going to actually *get* *remember* *relate to* *jive with* - hurm.

That said, ideas are welcome.